Architext offers content strategy services that apply industry best practices and innovative solutions to your unique communications ecosystem. We help you build integrated foundations to support your public relations, media outreach, cross-channel campaigns, search visibility, brand coherence, social engagement, digital growth — all of which run on a content engine.
Amy-Sarah Marshall, founder, has been performing content strategy services for over 20 years. She has applied her SEO expertise, process improvement prowess, and imaginative analysis to the content concerns of nonprofits large and small, academic spaces, healthcare organizations, financial institutions, government bodies, marketing agencies, and community organizing projects.
Amy-Sarah’s passion for a user-first approach that values clarity ensures that every Architext project produces:
- Task-oriented usability
- Coherently framed language
- Appealing, compelling copy
- Accessible interactions
- Improved conversions
- Mission-centered process
What is Content Strategy, Anyway?
Content experience design, writing and editing, content UX, website stuff… whatever you call it, whenever someone enters the marketplace of services, commerce, or ideas — hangs out a shingle at the storefront, publishes a website, tapes a poster to a window, writes an Instagram post that links to a blog post — they are making decisions about how to communicate in order to meet a goal.
Much of the time, we imitate the tactics we see others doing, without giving much thought as to the why or the how. This can work for a time, sometimes. But if you’re looking to grow your influence, scale up your business, maximize your impact, drive donations, or connect with stakeholders in sustainable ways, you’ll probably need to apply some strategy.
How Do I Create a Strategy?
The Architext takes you through the steps critical to establishing the playbook that will help you:
- Identify your goals, including ones you didn’t realize you had
- Clarify your unique value, voice, and style
- Understand your audience
- Set benchmarks that reflect the competitive landscape
- Plan a cross-channel approach customized to who you are, what you want to accomplish, and who you want to reach
We call the art and science of applying research-backed best practices to this work content strategy.
Isn’t Content Strategy Only for Websites?
Typically, people apply the term to solely to digital content; we include all types of communications in our reviews, since your target audience most likely interacts with you in more ways than one. This could include:
- Websites, microsites, landing pages, blogs
- Reddit, NextDoor, Pinterest, Facebook Groups
- Instagram, TikTok, LinkedIn, Facebook, YouTube
- Flyers, brochures, billboards, postcards, signage
- Print ads, display ads, animation ads, tv, radio
- Email, downloads, video, quizzes, forums,
That is, we aim to deliver a seamless, integrated experience for your target customers, consumers, clients, or users that feels easy, enjoyable, consistent, and trustworthy, so they prize and promote what you have to offer.
What Does Content Strategy Do, Exactly?
We offer a range of services under the content strategy umbrella.
Taxonomy.
The words you use matter. What you call your products, how you label your offerings, and how you organize your files all play a role in the construction of a well-organized, usable system for both your employees and your users.
Website architecture.
How you build the structure where your brand lives requires considerations for future state expansion, upkeep, automation. You want to provide findable pathways and helpful navigation that meets the expectations and needs of your loyalists and delights and welcomes newcomers.
Competitive analysis.
Making sure you’re not self-defeating in your search and that you’re putting your ad dollars and organic efforts towards optimal targets involves a robust understanding of the physical and digital landscape in which you operate.
Data-driven insights and reports.
Surveys, usability studies, focus groups, feedback forms, and analytics together serve as the constant reference point for measuring your impact and crystalizing next steps.
